What It Is
OpportunityList is a done-for-you brand marketing + outbound service. We help your company become familiar to a meaningful slice of your buyable market through a mix of outbound content distribution, newsletter publishing, and signal-based engagement.
This is not demand gen in disguise. The goal is market-wide familiarity and trust, so when the timing is right, you are already known.
Mission
Your company becomes a household name to 6,000+ prospective buyers within 6 months.
Methods
- Outbound content distribution
- High quality weekly industry newsletter used as a surface for brand-building, relationship-building, and lead generation
- Email drip sequences to nurture leads and drive conversions
- Social listening and AI filtering used to identify precisely-targeted organic prospect engagement opportunities
- AI ideation + human writing used to achieve 100% slop-free output
Results
Strategic
- Become memorable to a hefty slice of the buyers and recommenders in your TAM at relatively low cost
- Become familiar to and trusted by the most interested of your audience with little effort on your part
- Participate in your buyers' digital conversations without awkwardness or interruption
- Publish high-quality, differentiated content without consuming SME time
Timeline
- Week 4: launch a branded weekly newsletter to the first 1,000 prospects
- Months 2-6: scale the list to 6,000+ prospects
Signs of Life
- Newsletters: >40% open rate, 2 to 20% click-through rate on sponsor content and offers, <2% unsubscribe rate
- Social: hundreds of weekly LinkedIn engagement opportunities filtered for the 10 or 20 relevant ones
Best Fit
Marketing leaders with budget for brand investment and patience for it to compound. There is no MQL handoff in month two. The payoff is becoming familiar to your entire buyable market, so when they are ready, you are already trusted.
Pricing
Retainer: $4,500-$10,000+/mo.
Contact
If you'd like to learn more or talk through whether this is a good fit, fill out the form below.