Books And Guides On Positioning, Point Of View, Small-Scale Research, And Lead Generation For Developers And Digital Agencies
WIP BOOK: The Small-Scale Research Guide
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Books And Guides On Positioning, Point Of View, Small-Scale Research, And Lead Generation For Developers And Digital Agencies
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TOPIC: Positioning/Specialization
TOPIC: Positioning/Specialization
BOOK: The Positioning Manual For Indie Consultants
BOOK: The Positioning Manual For Indie Consultants
Front Matter
Introduction
LLM-Generated Summary Of This Book
Section 1
Section 1
Section 1: How You Earn Visibility
Chapter 1: What Is Marketing?
Chapter 2: The Platformer Advantage
Chapter 3: Earning Visibility Without a Platform
Chapter 4: A Model for Visibility
Chapter 5: The Visibility Part of the Visibility Model
Chapter 6: The Importance of Thinking in Terms of Beachheads
Chapter 7: Two Forms of Risk That Threaten Successful Specialization
Chapter 8: Tradeoffs in the Five Ways of Specializing
Section 2
Section 2
Chapter 9: We Are Average at Trust-Earning
Chapter 10: Methods of Earning Trust
Chapter 11: The Relationship Between Specialization and Trust
Chapter 12: The Market Power of Leadership and Management
Chapter 13: A Model for Earning Trust
Chapter 14: Apply the Trust-Earning Model
Chapter 15: Decide How to Specialize
Chapter 16: Sucking at Visibility and Trust-Earning Is a Huge Opportunity
Chapter 17: The Mechanics of Earning Visibility and Trust
Chapter 18: Shine on, You Crazy Diamond
Backmatter
GUIDE: A Complete Guide To Specializing And Positioning An Independent Consulting Business
TOPIC: Point Of View
TOPIC: Point Of View
BETA BOOK: The Point Of View Guide
BETA BOOK: The Point Of View Guide
Front Matter
Chapter 1: Introduction
Chapter 2: What Is A Point Of View?
Chapter 3: Cultivating A POV
Chapter 4: Articulating A POV
Chapter 5: Getting Started
Chapter 6: Conclusion
TOPIC: Lead Generation
TOPIC: Lead Generation
MODEL: A Stylized Model Of How Clients Discover Service Providers
MAP: A Mindmap Of Recommended Lead Generation Approaches
TOPIC: Small-Scale Research
TOPIC: Small-Scale Research
WIP BOOK: The Small-Scale Research Guide
The "Junk Drawer": A Disorganized Place For Useful Stuff
The "Junk Drawer": A Disorganized Place For Useful Stuff
Commentary On Diffusion Of Innovation
POV Writing Prompts
About Case Studies
Processes
Processes
Building A List Of Companies That Do Not Have A Certain Job Role
Estimating Survey Completion Time
WIP BOOK: The Small-Scale Research Guide
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